JUEL is a Provincial League, that provides opportunities for female Players throughout the entire Province. Ideally, no player will travel more than one hour to their practices. This will allow them time to focus on their education as well as personal life away from basketball. JUEL Prep began play in 2014 and the most recent addition of JUEL Academy began play in 2024.

The fact that there are franchises throughout the Province allows Players the opportunity to play on a team in their area. We believe that displacing young women at a young age will have negative impacts on their personal growth. As well as adding financial burdens on the family, money that could be put towards their College or University education.

JUEL is inclusive of all Players because we provide opportunities for everyone exclusive of their financial status. We want the best players to play in our league, not just a selected few who can afford it.